Usability

There is nothing wrong with purchasing a ready-made site but sometimes it is hard to tell what you are really getting. You could pay $100 or more for a single site that looks colorful and promising, full of possibilities, only to find, once you log in, that it is tatamount to a pile of junk. You find a cut rate theme that is hard to organize, and your home page, no matter what you do, will still be a mess once you start adding your own posts. You really have to look at this and consider the possible additions you would like to make before you consider buying a ready-made site of any kind.

Sure, affiliate websites do not necessarily have to be beauties to make money, but was that not one of the reasons you were tempted into buying one in the first place? And consider the poor user. An unorganized mess will not do much for keeping your bounce rate low. Bounce rate refers to how fast people leave your website. People may find your site, but they will not stay, let alone buy, if the user experience is poor. They will get frustrated and leave. Consider this: large companies spend big bucks for usability testing, and for good reason. They know it can make or break their bottom line.

We used to buy ready-made web sites and blogs. Some have since been redesigned and repurposed and others have just been dumped. Lots of investment went down the drain. So many of the niche blogs out there have not been professionally designed; they are made by amateurs playing around with Artisteer. Custom Themes, they call them. Artisteer has some great features, but if they aren’t used…

Some cheap websites are created with a premium theme, but the purchaser has no access to important theme functions. Often this occurs as a by-product of the licensing, but it is a situation that places the purchaser (you) in an awkward position. We have had some blogs that had a single area for advertisements and no widgets would work with them. No control. How frustrating.

As if that were not enough, the graphics looked hackish and the typography was just atrocious. Just awful. The typefaces used on the headers have nothing to do with the subject matter. In most cases, it was nearly impossible to change the header because a child theme was used and it was hard to find the CSS rule, among multiple stylesheets, that controlled that part of the blog. With CSS, one rule can override another and if you can’t find the guilty culprit because the classes were not named logically (semantically), it’s like looking for a needle in a haystack. Now if that is confusing for a coder, imagine how bad it would be for a non-coder?

Having a professionally designed site is even more important these days, but not for the reasons you might think. The overall look is just the tip of the iceberg, as they say. An easy to organize theme is a must for you, the administrator, and for the website visitor, your potential customer. We are offering a solution that jumps you past the hard part, providing a useful functioning product, with a great design, that gives you enormous flexibility for additions and changes. And if you don’t want to change anything, you certainly do not have to because you will have an unflawed product right from the get go. Most importantly, if you want to add new content, it is very easy for YOU to do it. You don’t have to go out and hire someone every time you want to add an article or some news about your business.

About the Author

Linda Carruth is an illustrator and designer who enjoys creating new art, amateur photography, and riding her motorcycle. Her professional work can be seen at her company site, lwwallace.com. Her motorcycle, humorous, and motivational designs are available at MadDashRiot.com, LinesByDesignBoutique.com, and at MadDashRocket.com. Home decor and fine art items can be purchased at Carruth Creative Art & Gifts and on Fine Art America.

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